Grocery, Farmers’ Markets and Farms: Characteristics

The United States has a huge number of supermarkets and farms, where you can buy a variety of goods: from the cheapest to the rather expensive. Consumers are not limited to the ability to choose what they like. What stores do Americans prefer and what price are they willing to pay for quality food?Grocery or Farmers' Markets

Chain of grocery stores: Walmart, Food Lion, Publix, Lowe’s, Kroger

These stores operate in every state of America. They are united by similar products in the same price category. Prices are low, and the quality of goods, as well. Convenient shopping for decent buyers.

Nurse Megan (33 years old, North Carolina, Raleigh) believes that after a hard day’s work, there’s no time to go shopping. According to the principle of fast shopping, she picks up a basket of necessary products, without worrying about quality, thereby saving her valuable time.

  • Quality: Low/Medium;
  • Prices: low (eggs- $2 for 12 pieces, meat – $4-6 per kg, milk – $2 per gallon (3.79 l), bread – $1-2);
  • Availability: high (within 1 km radius there are at least 3 supermarkets of the same type).

Chain of grocery stores: Whole foods, Earth Fare, Fresh Market, Trader Joe’s, Harris Teeter

In these stores, they sell organic products, which are very rarely found in supermarkets of the first category. These stores do not have a wide network in the United States. Many of them are far from each other and from the place of consumers’ residence.

If such standard goods as water, washing solutions and clothes can be purchased much cheaper in stores of the first category, then a customer has a choice when selecting food: price or quality.

Natalia Perla (29 years old, the state of Florida, the city of Takahashi) believes that it is not a pity to spend additional money for the sake of health. The process of her shopping is complicated by the search for healthier foods.

  • Quality: higher than average;
  • Prices: high (organic eggs- $4 for 12 pieces, organic meat $8-10 per kg, organic milk – $4 per half a gallon (1.89 l), bread – $2-4);
  • Availability: low (maximum 1 supermarket within 1 km).

Farmer’s markets

The presence of such markets depends on the season, as well as the choice of products presented.

In the apple season, it is impossible to find strawberries, and in the strawberry season, you will not find apples. All this limits the choice of the consumer and makes them return to the supermarkets. Farmer’s markets are a great find for the most very demanding, but a waste of money and time for a standard American.

  • Quality: high;
  • Prices: high (eggs – $5 for 12 pieces, meat – $10-15 per kg, milk – $5 for half a gallon (1.89 l), fresh bread – $4-5);
  • Availability: low (multiple markets in the same city).


The consumer will need a lot of patience, gasoline to reach a farm and the desire to taste natural food. Here, you will find fresh eggs, milk and meat. The great advantage is that farmers often supply their products to the local markets.

  • Quality: very high;
  • Prices: high (eggs – $5 for 12 pieces, meat – $10-15 per kg, milk – $5 for half a gallon (1.89 l), fresh bread – $4-5);
  • Availability: low.

Category: General Issues

Tags: Farmers